Customer Relationship Management (CRM) is one of those magnificent designs that swept the business world in the 1990’s along with the promise of forever changing the way corporations small and large interacted with their consumer bases.
In the near future, however, it proved to be an unmanageable system that was basically better in theory than in practice for a range of reasons.
Amongst these was that it seemed to be simply so tough and costly to track and hold the large volume of records that needed precisely and constantly updating to them.
CRM databases commonly provide marketing and advertising managers with a tough selec